Your new baby's skin is 30% thinner & needs extra care. Blended with real cotton. Cottontouch is specially designed for newborn's sensitive skin.
Wet baby's hair and body with warm water, apply wash with your hand or washcloth, gently lather, and rinse. Follow with a gentle massage using Johnson's Cottontouch daily lotion for superior light & delicate care for newborn's sensitive skin.
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